Stylistic Features of Advertising Slogans + Review и Summary к диплому
Год сдачи (защиты) дипломной работы: 2012 г.
Объем: 54 стр.
Содержание дипломной:
Заданная тема1: Stylistic Features of Advertising Slogans + Review и Summary к диплому
Introduction 2
Theoretical part: The Essence of Advertising Slogan 4
1.1. Definition of Advertising Slogan, its Functions and Aims in Advertising 4
1.2. Peculiarities of Advertising Slogan’s Language 10
Practical part: 1. Investigation of Stylistic Features Found in Advertising Slogans 18
1.1. Analyses of Stylistic Features in Advertising Slogans 18
2.2. Functions and Aims of Using Stylistic Features in Advertising Slogans 34
Conclusion 37
Bibliography 42
Appendix 46
List of analyzed advertising slogans 46
Выдержка из дипломной работы
So, stylistic features of advertising slogans can be held in the sphere of social linguistics, stylistics, pragmatics, theory of communication. Linguistic learning of advertising concerns text linguistics. And from linguistic point of view stylistic features of advertising slogans attract interest of many investigators.
In connection with the above we can affirm the topicality of our investigation.
The topicality of our investigation defines the aim and the tasks of our work.
The aim of our investigation is lexical and stylistic analysis of modern English advertising slogans.
The tasks of our work are as follows:
1. To examine definitions, functions and aims of advertising slogans;
2. To consider peculiarities of advertising slogan’s language;
3. To make an analyses of stylistic features in advertising slogans;
4. To clear functions and aims of using stylistic features in advertising slogans.
The object of our investigation is an English advertising slogan.
The subject of our work is language of an English advertising slogan.
Germogenova, E. Golovleva, D. Dell, F. Jefkins, M. Zaytsev, G. Karter, N. Kokhtev, A. Krompton, E. Kulikova, V. Kukharenko, N. Lasovskaya, E. Makarenko, I. Morozova, V. Muzykant, I. Rozhkov, T. Romanova, E. Romat, E. Starobinsky, I. Sandage, A. Ulyanov, V. Uchenova, F. Fedorov, A. Goddard, N. Foster, K. Hopkinsk, A. Janovsky, Angela Goddard , W. Arens, Guy Cook, G.N. Leech, D. Martin, Petley Julian, Satarupa Dattamajumdar, Wernick Andrew.
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4. Interrogative sentences. Interrogative sentences are used in advertising slogans with the aim to set the information laterally.
5. Oxymoron. It makes slogan more impressive.
6. Chiasmus. Based on the reversed parallel construction, it leads to interest of consumers and best remembering of slogan
7. Aposiopesis. In slogan with aposiopesis consumers have a chance to think over the ending of slogan.
8. Ellipsis. Ellipsis shows often unofficial type of speech.
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